Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Hero Image - Blog 2
grocery

Raising a Glass to Fourth of July’s Alcohol Shopping Season

The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...

Read More
ecommerce

4 Ways Parents are Buying Online for (and with!) Their Kids

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases. This was true...

Read More
grocery

What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor

Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...

Read More
shopper marketing

The Importance of Comfort Brands During Lockdown

Despite the fact that vaccines have been released, the pandemic isn’t over. In fact, 2021 is starting with some of the highest numbers we’ve seen in the United States since the virus made landfall...

Read More
multichannel marketing

Why Your Attribution Data May Vary Across Channels

In a quest for perfection, many marketers let “perfect” be the enemy of good by overlooking the power of accurate data and chasing data precision instead. In an ideal world, your consumer data would...

Read More

Join the world's top marketers and get must-have brand and eComm insights direct to your inbox