Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

multichannel marketing

4 Common Pitfalls to Maintaining Brand Consistency (And How to Fix It!)

According to a recent report, 70 percent of consumers use multiple channels to discover, research, and buy products. Beyond this, the data suggests that brands that maintain a consistent experience...

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ecommerce

5 Key Learnings For More Effective Influencer Marketing

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ecommerce

Shopper Insights: The DIY Home Improvement Project Frenzy

Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...

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ecommerce

How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

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ecommerce

How to Bring the Impulse Candy-Buying Experience Online

With many Americans stuck at home during the COVID-19 pandemic, more and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers...

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