Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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customer experience

Summer Sales in France: Insights and Tactics to Maximize your eCommerce Opportunities

Shoppers in France are starting the countdown for “Les Soldes d’été”, Summer Sales, taking place from June 28th to July 25th this year. The Summer Sales dates, as well as the Winter Sales dates are...

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shopper marketing

Consumer Insights Shed Light on a Shift Toward Spending on Essential Items

In a recent report released by the U.S. Bureau of Labor Statistics, the Consumer Price Index (CPI) for May revealed key findings regarding the state of inflation and its impact on consumer...
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Self-Care Summer: How Shoppers Are Making Personal Care and Health & Wellness Purchases This Season

In the Northern Hemisphere, it’s that time of year when people begin wearing more sunscreen, spending more time outdoors, and engaging in more physical activities. MikMak recently looked at what...

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How Different Zodiac Signs Will Purchase Alcohol this Summer

You’ve seen the astrology columns, apps, and memes, positing that the time of a person’s birth plays a role in their temperament and tendencies, including shopping behavior and product inclinations....

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Staying on Shopping Lists and in Kitchens (ft. Kraft Heinz)

All shoppers have their favorite brands, and it’s a grocery brand’s dream to become a staple in the pantry or a part of tried and true recipes in the kitchen. So with countless options at the store...

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