Your source for the best eCommerce insights for multichannel brands, presented by MikMak

You’ve seen the astrology columns, apps, and memes, positing that the time of a person’s birth plays a role in their temperament and tendencies, including shopping behavior and product inclinations....

All shoppers have their favorite brands, and it’s a grocery brand’s dream to become a staple in the pantry or a part of tried and true recipes in the kitchen. So with countless options at the store...

February is right around the corner, and that means love is in the air. Brands are actively stocking the aisles of their shoppers’ favorite retailers both in stores and online with red and pink....

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

These days, buyers have a wealth of options when shopping for products online, making it that much more challenging for your brand to stand out. As a valuable component of your marketing strategy,...