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marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

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ecommerce

The Role of Product Reviews in Your eCommerce Strategy

These days, buyers have a wealth of options when shopping for products online, making it that much more challenging for your brand to stand out. As a valuable component of your marketing strategy,...

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grocery

Raising a Glass to Fourth of July’s Alcohol Shopping Season

The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...

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ecommerce

4 Ways Parents are Buying Online for (and with!) Their Kids

Growing up in the digital age, children today are no strangers to social commerce and eCommerce. They have opinions about not just what to buy, but also where to make these purchases. This was true...

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grocery

What's in Your Basket?: Why eGrocery is Becoming Sephora's Competitor

Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...

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