More and more consumers have been buying chocolate and other candy online. In fact, a recent CNN article revealed that consumers shelled out $3.7 billion on chocolate during the 17-week period that...
multichannel marketing
Now that Amazon has announced Prime Day will take place October 13th and 14th, Target has also announced its Deal Days to take place at the same time. That being the case, brands still have time to...
shopper marketing
Every marketing initiative in your organization should be centered around your consumers and ensuring they have a premium experience from end to end. If your brand isn’t able to serve up consistent...
shopper marketing
The global eCommerce market has been growing rapidly over the last several years. The COVID-19 pandemic has accelerated that growth significantly, with the average U.S. retailer notching 68 percent...
ecommerce
Historically, the adult beverage industry has been resilient during economic downturns, and that rings true here in the present. According to Nielson, online alcohol sales were up 243 percent as a...