MikMak for Toys

Revenue for Toys & Gaming is expected to show an annual growth rate of 10.53%, resulting in a projected market volume of $992.50bn by 2027.

eCommerce is table stakes for the toy industry. Does your brand have the building blocks to accelerate your online sales growth?


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MikMak Sales Insights

​​See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers

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    Gain visibility into what drives conversions

    Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.

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    Maximize marketing effectiveness and drive sales

    Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.

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    Optimize targeting for your marketing initiatives

    Build more accurate personas of shoppers using full item-level basket data at select retailers.

Sales Insights - Toys 2022 update
"We saw strong growth in digital and traditional play, a rapid shift to eCommerce and the importance of having a truly global operating model."
Niels B. Christiansen
CEO of Lego

Toys eCommerce Acceleration

A leading toy brand identified the best performing channel and retailer mix for a new product line in just weeks.


The toy brand lacked first party audience data and insight into their consumers' retailer preferences, making it impossible to effectively target and optimize their media campaign.



Working with MikMak, this leading toy brand launched a multichannel marketing campaign and identified the ideal channel and retailer combinations to drive purchase intent.

Increase in purchase intent
Of purchase intent generated from YouTube
Of purchase intent took place at Walmart

The world's leading toy brands choose MikMak


Ready to join world-class marketers and level up your eCommerce strategy?

Book a Demo