Revenue for Toys & Gaming is expected to show an annual growth rate of 10.53%, resulting in a projected market volume of $992.50bn by 2027.
eCommerce is table stakes for the toy industry. Does your brand have the building blocks to accelerate your online sales growth?
Shorten the Path-to-Purchase
Improve Marketing Effectiveness
Protect and Gain Market Share
Strengthen Retail Positioning
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
-
Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
-
Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
-
Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
Toys eCommerce Acceleration
A leading toy brand identified the best performing channel and retailer mix for a new product line in just weeks.
Challenge
The toy brand lacked first party audience data and insight into their consumers' retailer preferences, making it impossible to effectively target and optimize their media campaign.
Solution
Working with MikMak, this leading toy brand launched a multichannel marketing campaign and identified the ideal channel and retailer combinations to drive purchase intent.
The world's leading toy brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
Explore Resources
2022 Toys and Games Benchmarks and Insights
Sharpening Your Holiday eCommerce Marketing Strategy With Key Toy and Games Insights
BRAVE COMMERCE Podcast: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023
