MikMak for Toys
Nearly half of all toy sales in 2021 are projected to be online
eCommerce is table stakes for the toy industry. Does your brand have the building blocks to accelerate your online sales growth?
MikMak accelerates eCommerce for toy brands
Shorten the Path-to-Purchase
Make the online shopping journey as delightful as your toys. With MikMak, maintain a branded, digital storefront across platforms and retailers.
Improve Marketing Effectiveness
Find gift givers and convert demand across all your marketing channels. With MikMak, build qualified shopper audiences and optimize media to conversion.
Protect and Gain Market Share
Optimize your marketing performance against your category and competition. With MikMak, get sales and benchmark insights to ensure your strategy and spend are working.
Strengthen Retail Positioning
Double down on the retailers driving your business. With MikMak, drive incremental traffic and revenue to retail partners.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
1/5
Toys eCommerce Acceleration
A leading toy brand identified the best performing channel and retailer mix for a new product line in just weeks.
Challenge
The toy brand lacked first party audience data and insight into their consumers' retailer preferences, making it impossible to effectively target and optimize their media campaign.
Solution
Working with MikMak, this leading toy brand launched a multichannel marketing campaign and identified the ideal channel and retailer combinations to drive purchase intent.
23%
Increase in purchase intent
86%
Of purchase intent generated from YouTube
41%
Of purchase intent took place at Walmart
The world's leading toy brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
