MikMak accelerates eCommerce for toy brands
Make the online shopping journey as delightful as your toys. With MikMak, maintain a branded, digital storefront across platforms and retailers.

Find gift givers and convert demand across all your marketing channels. With MikMak, build qualified shopper audiences and optimize media to conversion.

Make sure your brand’s toys always end up in kids’ hands. With MikMak, prevent consumers from switching to competitors due to out of stock products.

Double down on the retailers driving your business. With MikMak, drive incremental traffic and revenue to retail partners.

"We saw strong growth in digital and traditional play, a rapid shift to eCommerce and the importance of having a truly global operating model."
Niels B. Christiansen
CEO of Lego
MikMak works across all platforms
MikMak works across all platforms
Any social channel

Influencer media

Search, video, and programmatic

On your Brand.com website

Email, blogs, QR codes, and more

1/5
Toys eCommerce Acceleration
A leading toy brand identified the best performing channel and retailer mix for a new product line in just weeks.
Challenge
The toy brand lacked first party audience data and insight into their consumers' retailer preferences, making it impossible to effectively target and optimize their media campaign.
Solution
Working with MikMak, this leading toy brand launched a multichannel marketing campaign and identified the ideal channel and retailer combinations to drive purchase intent.
23%
Increase in purchase intent
86%
Of purchase intent generated from YouTube
41%
Of purchase intent took place at Walmart
The world's leading toy brands choose MikMak



