"We saw strong growth in digital and traditional play, a rapid shift to eCommerce and the importance of having a truly global operating model."
Niels B. Christiansen
CEO of Lego
Toys eCommerce Acceleration
A leading toy brand identified the best performing channel and retailer mix for a new product line in just weeks.
The toy brand lacked first party audience data and insight into their consumers' retailer preferences, making it impossible to effectively target and optimize their media campaign.
Working with MikMak, this leading toy brand launched a multichannel marketing campaign and identified the ideal channel and retailer combinations to drive purchase intent.