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Sabra MikMak Case Study Improve Marketing Effectiveness

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DELSYM upgraded to MikMak 3.0 and saw significant increase in purchase intent

HEALTH AND WELLNESS

DELSYM upgraded to MikMak 3.0 and saw significant increase in purchase intent

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Improve Marketing Effectiveness

ALCOHOL

Aperol UK leveraged MikMak Insights to understand what platforms, ad formats, and creative content drove the highest Purchase Intent and optimized their “Start with a Spritz” campaign in real-time.

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INFANT CARE

Reckitt Infant Care transitioned to MikMak 3.0 to increase shopper traffic and conversions at all stages of the customer journey

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PERSONAL CARE

Dude Wipes Taps Into MikMak Insights to Accelerate Sales and Minimize Costs Nationally

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ALCOHOL

After leveraging MikMak Commerce for Brand Website, Remy Martin UK expanded to Media and created halo effect on brand website attributable sales

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PERSONAL CARE

Biocodex increased purchase intent and gained valuable insights into their consumers’ product and retailer preferences with MikMak

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PERSONAL CARE

Bioderma Turkey onboarded and implemented MikMak Commerce for Brand.com in one week

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HOUSEHOLD PRODUCTS

The VELCRO® Brand launched a back-to-school campaign leveraging updated creative and optimized toward Add-to-Cart with conversion campaign objectives to increase purchase intent and sales.

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PERSONAL CARE

Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries.

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HEALTH AND WELLNESS

Hello Cake drove category-leading Purchase Intent Rates by working with MikMak to optimize campaigns for conversion.

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HEALTH AND WELLNESS

Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok.

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Two customers share how they use MikMak to make collaborative data-driven decisions

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HOUSEHOLD PRODUCTS

OxiClean drove category-leading purchase intent by leveraging MikMak on a YouTube Video for Action* activation during the key cold and flu season.

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PERSONAL CARE

Aveeno™ increased their Purchase Intent Rate from search by driving to MikMak Commerce experiences over their brand.com product detail pages.

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ALCOHOL

Garrison Brothers Distillery increased purchase intent by enhancing the shoppability of their ads and leveraging 1P data to optimize their media mix.

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PERSONAL CARE

Nuun increases purchase intent by leveraging MikMak Commerce in an SMS-based marketing campaign with Attentive

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Make Your Products Discoverable

ALCOHOL

AriZona SunRise increased purchase intent and collected valuable first-party shopper data

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Make Your Products Discoverable

BEAUTY

BodyMark by BIC increases consumer engagement and sales by using MikMak Insights

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aveeno baby

PERSONAL CARE

Aveeno Baby increased purchase intent by leveraging first-party data from MikMak Commerce

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clairol

BEAUTY

Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights

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sabra

FOOD AND BEVERAGE

Sabra drove higher purchase intent than competitors and improved media efficiency

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Improve marketing effectiveness
Olly

PERSONAL CARE

Olly saves market share by enabling multi-retailer, omnichannel checkout options

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covergirl

BEAUTY

COVERGIRL increased sales and gained valuable first-party data insights

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Improve marketing effectiveness

FOOD AND BEVERAGE

A cheese brand gained market share by only driving consumers to in-stock product, preventing loss to competitors.

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Make Your Products Discoverable

ALCOHOL

A leading Spirits Brand increased purchase intent using MikMak-powered audience segments in just one day.

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Collect First-Party Audience Data
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel."
Chief Marketing Officer of Sabra
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