Bioderma incorporated MikMak Commerce on its websites and social media to provide a frictionless path to purchase across 32 countries.
Increase in Purchase Intent Clicks from 2022 to 2023
Increase in Purchase Intent Rate from 2022 to 2023
Of Purchase Intent Clicks show offline purchase intent interest
Bioderma has been an industry leader in dermo-cosmetics since its founding in 1977. Bioderma shoppers interact with and purchase the brand in various ways, including online and in-store.
Bioderma was looking for a single partner that could support its omnichannel business needs on a global scale. The objective was to drive qualified traffic and boost sales both online and in-store.
With MikMak, Bioderma has been able to integrate across 2,500+ products, 307 retailers, and 32 countries on both the brand website and various media placements. MikMak’s easy-to-use templates coupled with key customizations allowed Bioderma to quickly add/build experiences across their entire global portfolio that matched the look, feel, and brand equity of Bioderma.
All of the data and insights collected from shoppers live in a single dashboard, MikMak Insights. Data collected from these shopper interactions has allowed Bioderma to optimize and refine its strategies to simultaneously increase volume and efficiency in its brand site and media spend.