Alcohol

A leading Spirits Brand increased purchase intent using MikMak-powered audience segments in just one day.

mikmak value
Improve marketing effectiveness
spirits-phone
34%

Increase in Purchase
Intent Clicks

48%

Increase in Purchase
Intent Rate

64%

Of Purchase Intent from MikMak-powered Audiences

Background

A leading spirits brand wanted to maximize conversions during a two-week blitz campaign leading up to a major holiday, while also expanding its overall reach.

Challenge

The campaign hit a saturation point after ten days, with declines in conversions and purchase intent rate.
The brand did not have a way to scale the reach of the campaign while also maximizing purchase intent.

Solution

Knowing a solution was needed immediately, we worked with the brand to implement lookalike audiences from users who had shown high purchase intent from previous campaigns flighted through MikMak.

Results

By leveraging MikMak powered audience segments, this leading spirits brand was able to increase conversions and purchase intent rate in the final days of their campaign.

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