Reckitt Infant Care Transitioned to MikMak 3.0 to Increase Shopper Traffic and Conversions at All Stages of the Customer Journey by Leveraging Enhanced eCommerce Enablement and Analytics
Background
Reckitt has been working with MikMak for several years and has recently migrated to the MikMak 3.0 platform.
Challenge
Reckitt, like many brands, has needed to keep pace with shifts in consumer behaviors amidst several macroeconomic changes in the past few years. The question for Reckitt was how to continue providing a frictionless path to purchase amongst all these changes.
Solution
As consumer practices change, so too must the technologies used to connect consumers with products. Reckitt migrated to the MikMak 3.0 dashboard to take advantage of the innovation and features available on this platform.
Those features included enhanced Commerce for Media experiences and our single-click Commerce experiences that take shoppers straight from an ad to a specific retailer PDP. Reckitt also leveraged MikMak’s superior data granularity to identify the top-performing channels, platforms, influencers, ad placements, and creative units driving success.
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