MikMak Insights

Power Your Analytics & Enterprise AI with Unified Commerce Intelligence

Bring MikMak’s first-party commerce data directly into your data warehouse, BI tools, and AI workflows. Whether you build dashboards in Tableau or query performance through Copilot, MikMak puts actionable commerce insights wherever your decisions happen.

See MikMak in Action

One Engine for Commerce Intelligence.
Flexible Delivery for Every Workflow.

Commerce insights lose value when they are isolated from daily decisions. MikMak unifies high-funnel performance metrics, such as Purchase Intent Rate, Attributable Sales, and Competitor Benchmarks, and streams them seamlessly into your existing tech stack.

Choose how your team works best: centralized in Data Lakes & BI Dashboards via the Insights API, or conversational in Enterprise AI tools via the Insights MCP.

The Challenge

Manual Deck Building & Data Drag: Brand teams lose dozens of hours every month manually pulling reporting from disparate portals, exporting CSVs, and stitching data together in slide decks just to validate marketing investments.
Disconnected Funnel Metrics: Growth and media teams struggle to tie top-of-funnel indicators (CPC, Share of Voice, Impressions) directly to downstream commerce outcomes (Purchase Intent Rate, Attributable Sales), leaving blind spots in ROAS and media allocation.
Static, Reactive Decision-Making: Decision-makers lose momentum waiting days for custom analyst reports or logging into separate platforms to look up competitive benchmarks and retailer performance.

The MikMak Advantage

Automated Data Pipelines: Connect first-party commerce intelligence directly into your data warehouse or BI dashboards, turning hours of manual reporting into real-time, automated visualization.
Full-Funnel Commerce Attribution: Seamlessly overlay MikMak commerce performance metrics with ad platform, retailer, and media data to see exactly which campaigns drive real sales conversion.
AI-Powered Autonomous Insights: Enable enterprise AI assistants to dynamically query, analyze, and synthesize MikMak insights instantly inside your team's everyday chat tools.

MikMak Insights API

Automate enterprise data pipelines and centralize commerce intelligence in your BI stack.

Automated Data Lake & BI Ingestion: Stream commerce metrics continuously into Tableau, PowerBI, Google Looker Studio, or Snowflake to power custom company-wide dashboards alongside internal sales data.
Full-Funnel Optimization at Scale: Connect media execution metrics (CPC, Share of Voice, Ad Spend) directly to conversion metrics (Purchase Intent Rate, Attributable Sales) to optimize media budgets in real time.
Automated Competitor & Retailer Analytics: Programmatically monitor side-by-side competitive positioning and retailer performance to identify market share opportunities faster.

MikMak Insights MCP (Model Context Protocol)

Turn Enterprise AI into an autonomous commerce strategist by fusing MikMak data with your enterprise context.

Multi-Source AI Synthesis: Empower AI models (OpenAI ChatGPT, Claude, Microsoft Copilot) to cross-reference MikMak’s shopper and retailer metrics directly with your internal data, combining advertiser spend, retailer POS, market research, and media performance in a single prompt.
Agentic Commerce Workflows & Automation: Go beyond basic chat. Enable AI agents to perform complex, multi-step analysis automatically—such as generating weekly executive briefings, detecting competitive spend anomalies, or recommending budget reallocations across channels.
Everywhere AI Accessibility: Bring verified, enterprise-grade commerce intelligence directly into the AI interfaces where decisions happen, maintaining shared limits and unified tracking across both API calls and MCP queries.

Unlock Success With Top-Rated Service and Support

"[MikMak] empowers the consumer to make their decisions, so within many cases we work with a Walmart, Target, or Kroger, this is actually channel agnostic, it empowers the consumer to make the choice, it turns every piece of creative into something that is shoppable, whether it be on Pinterest, Facebook, Instagram, etc. The tech affords us this amazing creative canvas and allows us to monetize and shopify every piece of creative we have."

VP Media and Digital Engagement

Unilever

"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers. You've even impacted our agency partners thinking."

CMO

Sabra

"Data doesn’t lie. Whether we’re doing an influencer program or advertising campaign, I want to be able to tell the whole story to our organization about what communication is working and what’s driving people to purchase."

Associate Brand Manager

Ricola

"Make your media shoppable, plus receive great customer service. It's easy to use, set up experiences, ties into all our different media and offers great analytics solutions."

Marketing Manager

Panera

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

Power Your Analytics & Enterprise AI with Unified Commerce Intelligence