MikMak Aura

See Which Marketing Investments Create Incremental Sales

Separate sales driven by media from sales that would have occurred anyway and understand how each channel contributes to growth across products, retailers, and campaigns.

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Validated Incrementality and Attribution

Measure What Marketing Actually Adds

Correlation can show where sales and media activity overlap. Incrementality reveals which investments generated sales beyond the expected baseline, giving teams a more credible view of marketing’s true contribution.

The Challenge

Platform attribution often gives individual channels credit without accounting for sales that would have happened organically
National brand media, retail media, and retailer sales data remain fragmented across separate systems and measurement models
Slow, periodic studies leave teams working with findings that may no longer reflect current market conditions

The MikMak Advantage

Estimate baseline sales and isolate the incremental contribution created by individual media channels
Connect full-funnel media investment with actual sales performance across retailers, products, and SKU
Continuously update and validate measurement as new data becomes available, giving teams a more current view of business impact

Prove the Business Impact of Every Marketing Dollar

Connect media investment with retailer sales outcomes to understand which channels are generating incremental growth and which are primarily capturing existing demand.

Baseline Sales Modeling

Estimate the sales expected without additional media activity, creating a credible foundation for measuring incremental impact

Channel Contribution Analysis

Quantify how individual channels contribute to incremental sales and identify which investments are creating the greatest business value

Retailer-Level Attribution

Understand how media investment contributes to sales across retail partners rather than limiting measurement to brand-owned channels

Product and SKU-Level Measurement

Evaluate business impact at more granular product and SKU levels to understand where marketing is generating growth

Unified Full-Funnel Measurement

Bring national media, retail media, commerce signals, and retailer sales data into one connected performance view

Continuously Validated Models

Maintain confidence in attribution and incrementality outputs through ongoing monitoring, recalibration, governance, and data validation

Build Measurement Your Teams Can Trust

MikMak combines continuously updated models with enterprise-grade data practices and hands-on expertise, giving marketing, commerce, and finance teams a shared view of performance.

High-Integrity Data

Use secure, encrypted data pipelines and rigorous governance practices designed to protect data quality and confidentiality

Model Transparency

Understand how media investment, baseline performance, and actual sales outcomes contribute to incrementality results

Cross-Functional Alignment

Give marketing, commerce, sales, finance, and agency teams a more consistent basis for evaluating performance and allocating resources

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

See Which Marketing Investments Create Incremental Sales