eCommerce alcohol sales are predicted to grow by more than a third to reach $40 billion by 2026
The tipping point for alcohol eCommerce is here. Are you ready to get proactive and accelerate your off-premise sales growth?
Shorten the Path-to-Purchase
Improve Marketing Effectiveness
Protect and Gain Market Share
Strengthen Retail Positioning
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
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Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
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Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
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Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
How MikMak Helps Alcohol Brands Succeed
A leading alcohol brand increased purchase intent using MikMak-powered audience segments.
Challenge
Prior to MikMak, Garrison Brothers was only able to drive interested shoppers to their DTC or a brick and mortar locator page, which featured multiple points of friction for shoppers such as inaccurate listings and/or no inventory awareness. The lack of checkout options, and having to commit to either online or in-store purchase options was limiting to the success of Garrison Brothers marketing.
Solution
Garrison Brothers partnered with MikMak to make their media shoppable across all channels and platforms, and to gain accurate insights into the performance of their marketing across these channels/platforms. After launching marketing campaigns across multiple platforms, Garrison Brothers was able to use the first-party data surfaced by MikMak to learn which platforms were helping them increase their purchase intent. Two platforms, in addition to FB/IG, stood out as clear winners in their new media mix - Paid Search and Email.
- 9% higher Purchase Intent Rate on FB/IG (most popular category platform), than the Spirits category average
- 2.3x higher Purchase Intent Rate in Paid Search than on FB/IG
- 3.3x higher Purchase Intent Rate in Email than on FB/IG
The world's leading alcohol brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
Explore Resources
Alcohol Benchmark Report
A "Glass Half Full" Approach to Changing Alcohol Laws and Consumer Behaviors
"New Year, New Me" Budget Conscious Shopping in 2023
Brave Commerce Podcast: Jay Sethi of Diageo on authenticity, analyzing macro trends, and adapting to new cultures
