"[MikMak provides] the massive opportunity to leverage their seamless eComm technology for spirits. Why shouldn't you be able to order Patrón tequila while lurking through IG?"
Global Vice President of Marketing for Patrón
Alcohol eCommerce Acceleration
A leading alcohol brand increased purchase intent using MikMak-powered audience segments.
An alcohol brand's marketing campaign was hitting a saturation point and did not have a way to scale its reach while also maximizing purchase intent. This was leaving potential sales on the shelf.
By leveraging MikMak powered audience segments, this leading alcohol brand was able to expand the reach of their campaign while also increasing purchase intent.