MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
"[MikMak provides] the massive opportunity to leverage their seamless eComm technology for spirits. Why shouldn't you be able to order Patrón tequila while lurking through IG?"
Global Vice President of Marketing for Patrón
Alcohol eCommerce Acceleration
A leading alcohol brand increased purchase intent using MikMak-powered audience segments.
An alcohol brand's marketing campaign was hitting a saturation point and did not have a way to scale its reach while also maximizing purchase intent. This was leaving potential sales on the shelf.
By leveraging MikMak powered audience segments, this leading alcohol brand was able to expand the reach of their campaign while also increasing purchase intent.