Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Beauty

Preparing for Mother’s Day Marketing in the UK: Insights for Multichannel Brands

Mother’s Day sales in the UK have surged in the last few years. Last year, retail sales jumped by 5.1 percent in March, compared to a 3.1 percent increase in March 2022. That uptick in sales is...

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digital eCommerce strategy

Personal Care Spotlight: Keeping Your eCommerce Strategy Fresh for Springtime

How people shop for their Personal Care items is constantly evolving. This evolution comes with consumer education, newly introduced trends, and seasonal changes. To help your brand align with the...

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Personal Care

Creating Competitive eCommerce Brand Strategies for 2024 Using Insights from Black Friday Weekend ft. MikMak, Suzy, and Reckitt

Adobe Analytics data revealed a remarkable surge in holiday season spending, with Cyber Monday growing by 9.6 percent year-over-year to $12.4 billion, and Cyber Week increasing by 7.8 percent...

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ecommerce

Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...

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grocery

Marketing Insights to Enhance Your Brand’s Back-to-School eCommerce Strategy

It’s the time of year when shoppers pack their backpacks and lunch boxes with everything they need for a successful school year. In fact, according to the National Retail Federation (NRF), ...

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