Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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social platforms

Social Commerce for the Omnichannel Consumer

Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...

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omnichannel marketing

Livestream Shopping: What is it and Why it's the Future of eCommerce

You’ve been hearing about it everywhere: Livestream shopping is the next big thing in online shopping. After all, what better way for a shopper to learn about a product than to see its value in...

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