Despite ongoing regulatory uncertainty, TikTok is experiencing a significant surge in advertising traffic from major brands. In a recent Bloomberg interview, MikMak Founder and CEO, Rachel...
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Tag : social commerce
social platforms
The social video giant YouTube has hauled in more than 2 billion users, and those users are becoming increasingly active. According to Statista, 92 percent of U.S. YouTube consumers use the...
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grocery
Consumer behaviors have shifted decisively toward wellness and value, creating new challenges and opportunities for brands. Recent data shows Walmart's eCommerce sales surged 27% in 2024, driven...
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grocery
Social commerce is rising quickly in Europe. According to Statista, social commerce revenue is expected to grow 68 percent in Europe by 2027.1 At the same time, a Strategy& study found online...
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social commerce
As you’ve probably seen in the news by now, recent legislative developments pose significant implications for TikTok. On Wednesday, April 24th, President Joe Biden signed into law a legislative...
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