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Preparing for Amazon Prime Day and Other Retailer-Driven Shopping Occasions


July is a vital time for eCommerce brands, especially because it is typically the time of year Amazon has their famous event, Prime Day. Likewise, other retailers such as Target and Walmart also...

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“Zeroing in” on Target Shoppers with eCommerce Marketing Insights


Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands...

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