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Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...

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Preparing for Amazon Prime Day and Other Retailer-Driven Shopping Occasions

*Note: Since this blog post was written, Amazon Prime Day has officially been announced for July 11 and 12, 2023.

July is a vital time for eCommerce brands, especially because it is typically the...

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“Zeroing in” on Target Shoppers with eCommerce Marketing Insights

Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands...

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