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digital marketing

Paid Search Basics for eCommerce Marketers: Getting the Most Out of Google Ads

In the age of fast networks, ubiquitous connectivity, and mobile devices, eCommerce marketers can leverage powerful solutions to target the precise type of customers they’re looking to sell to—all...

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ecommerce

What Dates Brands Should Launch Paid Media to Drive Online Alcohol Sales

If you’re planning alcohol campaigns around specific events—whether it’s the Super Bowl, the election, or New Year’s—you need to know that different types of alcohol sell better during different...

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