The latest developments around TikTok offer advertisers a mix of clarity and continued uncertainty. According toReuters, Oracle, along with Silver Lake and Andreessen Horowitz, is part of a...
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Tag : data
data
In MikMak’s recent State of the Union video, Founder and CEO, Rachel Tipograph reflects on a complex and unpredictable first half of 2025. Across industries such as Beauty, Alcohol, Home Improvement,...
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data
The impact of tariffs on eCommerce is no longer a distant concern, or a waiting game that brands have to play. With some looming and others currently imposed, brands need to work quickly to...
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digital eCommerce strategy
As brands navigate an increasingly complex digital commerce landscape, real-time data, AI-driven insights, and evolving consumer behaviors are shaping the future. In MikMak’s recent Customer Connect...
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ecommerce
At MikMak, we’re often asked to share our point of view on the impact of retailer-specific data, such as product SKU inventory, purchase intent, and basket-level sales, on advertising and marketing...
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