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ecommerce

Putting Data to Use: How to Close the Gap Between Insights, Actions, and Results

If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...

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ecommerce

How Allergy Brands Can Compete in eCommerce This Allergy Season

Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...

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ecommerce

How to Use Sales Data to Power eCommerce Strategies

2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...

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