Your source for the best eCommerce insights for multichannel brands, presented by MikMak

As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful. 

Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...

If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...

Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...