The latest developments around TikTok offer advertisers a mix of clarity and continued uncertainty. According toReuters, Oracle, along with Silver Lake and Andreessen Horowitz, is part of a...
data
In MikMak’s recent State of the Union video, Founder and CEO, Rachel Tipograph reflects on a complex and unpredictable first half of 2025. Across industries such as Beauty, Alcohol, Home Improvement,...
data
The impact of tariffs on eCommerce is no longer a distant concern, or a waiting game that brands have to play. With some looming and others currently imposed, brands need to work quickly to...
digital eCommerce strategy
As brands navigate an increasingly complex digital commerce landscape, real-time data, AI-driven insights, and evolving consumer behaviors are shaping the future. In MikMak’s recent Customer Connect...
ecommerce
At MikMak, we’re often asked to share our point of view on the impact of retailer-specific data, such as product SKU inventory, purchase intent, and basket-level sales, on advertising and marketing...