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digital marketing

3 Ways First-party Audience Demographic Data Helps Improve Marketing Performance

Maximizing the value of your technology partners is more important than ever. It is a foundation of our business model here at MikMak to collaborate with, guide, support, and educate our business...

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digital eCommerce strategy

Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023

As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful. 

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ecommerce

Gen Z Shoppers: Get to Know One of eCommerce’s Most Active and Diverse Generations

Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...

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ecommerce

How to Use eCommerce Analytics to Map the Consumer Journey

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...

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ecommerce

Putting Data to Use: How to Close the Gap Between Insights, Actions, and Results

If you’re in eCommerce, you’re in the world of consumer data and insights. In 2020, brands saw how quickly consumer sentiments can evolve with the acceleration of eCommerce during COVID-19, and how...

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