At MikMak, we’re often asked to share our point of view on the impact of retailer-specific data, such as product SKU inventory, purchase intent, and basket-level sales, on advertising and marketing...
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Maximizing the value of your technology partners is more important than ever. It is a foundation of our business model here at MikMak to collaborate with, guide, support, and educate our business...
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As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful.
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Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...
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Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...