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Brand x eComm Insights by MikMak

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How Allergy Brands Can Compete in eCommerce This Allergy Season ecommerce

How Allergy Brands Can Compete in eCommerce This Allergy Season

Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...
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How to Use Sales Data to Power eCommerce Strategies ecommerce

How to Use Sales Data to Power eCommerce Strategies

2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...
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