Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Recent Posts by Michael Rosenfeld

 
Michael is a product marketing manager at MikMak with specialization in developing GTM strategies for product launches. Prior to MikMak, he's worked for several data and insights SaaS companies, bringing nearly a decade of experience in the field. He is a self-proclaimed mensch who loves mac and cheese.
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ecommerce

Using Shopper Intelligence to Understand and Convert Current and New Consumers

Shopper Intelligence helps brands gain a richer understanding of who their consumers are by tying real-time eCommerce insights to thousands of demographic and psychographic data points.

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Announcement

The Benefits of Benchmarking: Why You Should be Comparing Your eCommerce Performance

MikMak Benchmark Insights provides on-demand eCommerce intelligence for your brand and category so you can see how you stack up against the competition and better optimize your marketing spend from...

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marketing funnel

Do You Know What’s Driving Your Sales on Drizly?

New MikMak Insights integration gives brands visibility into how their marketing campaigns across search, video, influencers, and more directly impact sales on Drizly

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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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ecommerce

How to Use Sales Data to Power eCommerce Strategies

2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...

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