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Recent Posts by Michael Rosenfeld

Michael is a product marketing manager at MikMak with specialization in developing GTM strategies for product launches. Prior to MikMak, he's worked for several data and insights SaaS companies, bringing nearly a decade of experience in the field. He is a self-proclaimed mensch who loves mac and cheese.
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consumer preference data

A "Glass Half Full" Approach to Changing Alcohol Laws and Consumer Behaviors

Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending...

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product discovery

4 Ad Tips to Get Your Consumer Electronics Into Holiday Baskets

Black Friday and Cyber Monday are coming up fast. This year, 60 percent of all shoppers find themselves preparing to spend as much or even more than last year for the holidays. Of all the popular...

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Using Shopper Intelligence to Understand and Convert Current and New Consumers

Shopper Intelligence helps brands gain a richer understanding of who their consumers are by tying real-time eCommerce insights to thousands of demographic and psychographic data points.

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The Benefits of Benchmarking: Why You Should be Comparing Your eCommerce Performance

MikMak Benchmark Insights provides on-demand eCommerce intelligence for your brand and category so you can see how you stack up against the competition and better optimize your marketing spend from...

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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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