Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending...
Recent Posts by Michael Rosenfeld
Michael is a product marketing manager at MikMak with specialization in developing GTM strategies for product launches. Prior to MikMak, he's worked for several data and insights SaaS companies, bringing nearly a decade of experience in the field. He is a self-proclaimed mensch who loves mac and cheese.
product discovery
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Black Friday and Cyber Monday are coming up fast. This year, 60 percent of all shoppers find themselves preparing to spend as much or even more than last year for the holidays. Of all the popular...
Announcement
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Shopper Intelligence helps brands gain a richer understanding of who their consumers are by tying real-time eCommerce insights to thousands of demographic and psychographic data points.
Announcement
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MikMak Benchmark Insights provides on-demand eCommerce intelligence for your brand and category so you can see how you stack up against the competition and better optimize your marketing spend from...
marketing funnel
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We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...