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Recent Posts by Michael Rosenfeld

 
Michael is a product marketing manager at MikMak with specialization in developing GTM strategies for product launches. Prior to MikMak, he's worked for several data and insights SaaS companies, bringing nearly a decade of experience in the field. He is a self-proclaimed mensch who loves mac and cheese.
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ecommerce

How to Use Sales Data to Power eCommerce Strategies

2020 marked the first time that digital ad spend accounted for over half of all advertising dollars in the US. At the same time, eCommerce sales grew by $263 billion, from 11.8 percent retail...

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