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ecommerce

Gaining Deeper Understanding of Consumers with Shopper Intelligence

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

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customer experience

State of the Consumer: Black Friday, Cyber Monday and the Year Ahead

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...

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ecommerce

How to Use eCommerce Analytics to Map the Consumer Journey

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...

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marketing funnel

Do You Know What’s Driving Your Sales on Drizly?

New MikMak Insights integration gives brands visibility into how their marketing campaigns across search, video, influencers, and more directly impact sales on Drizly

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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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