Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

Appeal to Female-Identifying Shoppers With These eCommerce Insights

 

Women make up nearly half of the world’s population, and according to Forbes, they drive 70-80 percent of all consumer purchasing decisions. As Women’s History Month concludes, MikMak took a closer...

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ecommerce

What a Not-So-’Dry’ January Means for Alcohol Brands

 

Many of us are familiar with the tradition of Dry January, where people aim to give up alcohol for the entire first month of the year. While this might sound like an event that alcohol brands...

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digital marketing

How to Engage Pet Owners with Your eCommerce Strategy

 

According to the American Pet Products Association, 70 percent of U.S. households own pets—adding up to 90.5 million homes. With pet owners making up such a large portion of the market, brands...

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digital eCommerce strategy

Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023

 

As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful. 

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ecommerce

What Black Friday and Cyber Monday Revealed about Consumer Shopping Habits

 

Black Friday and Cyber Monday are two of the most talked about shopping occasions. Despite concerns about inflation and higher prices, 2022 broke records with $11.3 billion in sales on Cyber Monday...

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