Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital marketing

Thriving in the Era of Consumer-Centric Commerce ft. Diageo and Bazaarvoice

A study by PwC found that 73 percent of consumers prioritize their experience above all other factors when choosing where to buy. In today's dynamic marketplace, how consumers shop has undergone...

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consumer preference data

Drizly’s Last Call: Retailer Preference Shifts for the Future of Alcohol Brands

The time has come. Online Alcohol retailer Drizly is shutting down this week, roughly three years after Uber’s acquisition of the company. According to the retailer’s official website, all Drizly...

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consumer preference data

Cheers to Summer: Uncovering the Top Alcohol Shopping and eCommerce Trends in Europe

In Europe, the Alcohol market is thriving, including beer, wine, and spirits; segmented by packaging (glass bottles, tin, plastic bottles, etc.) and retailers. Revenue in the Alcohol Industry in...

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digital marketing

3 Ways First-party Audience Demographic Data Helps Improve Marketing Performance

Maximizing the value of your technology partners is more important than ever. It is a foundation of our business model here at MikMak to collaborate with, guide, support, and educate our business...

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ecommerce

eCommerce Insights for Brands Looking Engage DINKs (Dual Income, No Kids)

Have you ever heard the word “DINK” thrown around in conversation? This slang term is an acronym for  “Dual Income, No Kids." Couples in DINK households are typically perceived to have higher...

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