Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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consumer preference data

A "Glass Half Full" Approach to Changing Alcohol Laws and Consumer Behaviors

Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending...

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ecommerce

Retailer Linking Strategies to Action (and Landmines to Avoid) for CPG Brands

At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day...

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ecommerce

Perceptions vs. Reality: Shopper Trends and Behaviors You Might Not Expect

When it comes to eCommerce, how do you shop? Do you discover products on social media? What items are must-haves for certain holidays? Do your friends and family buy the same brands as you? Of...

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ecommerce

Trends Behind eCommerce Purchases This Mother’s Day

With over 84 percent of Americans planning to celebrate Mother’s Day this weekend, NRF data shows that this day is the fourth most significant holiday for retail. Many use gift giving as a way to...

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grocery

Grocery eCommerce Marketing for Easter 2022

Spring has sprung. That means Easter is coming. Last year, with vaccinations just rolling out, most people spent their Easter celebrations socially distanced or indoors. The NRF estimates that 80...

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