Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Halloween is a busy and exciting time for candy brands, but don’t get spooked! MikMak is here with everything your brand needs to know to make this October a scary success.

Baby Boomers are the demographic cohort born between the late 1940s and early 1960s. With more disposable income than other cohorts, they are an important demographic to keep an eye on in the...

Last week at ​The eCommerce & Digital Marketing Conference For Food & Beverage, Carolann McKay, MikMak’s VP of Customer Success & Strategic Development, moderated a Keynote Panel with industry...

This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...

Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...