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Brand x eComm Insights by MikMak

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Tag : consumer preference data (5)

Pandemic in Progress: Invention, Innovation, and Harnessing the Unexpected Magic of Momentum grocery

Pandemic in Progress: Invention, Innovation, and Harnessing the Unexpected Magic of Momentum

By Tony Sloan | grocery, ecommerce, CPG, consumer preference data, Food and Beverage
Last week at The eCommerce & Digital Marketing Conference For Food & Beverage, Carolann McKay, MikMak’s VP of Customer Success & Strategic Development, moderated a Keynote Panel with industry...
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Key Learnings from 2022’s Retailer Driven Shopping Occasions ecommerce

Key Learnings from 2022’s Retailer Driven Shopping Occasions

By Tony Sloan | ecommerce, Amazon, consumer preference data, home care
This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...
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Gen Z Shoppers: Get to Know One of eCommerce’s Most Active and Diverse Generations ecommerce

Gen Z Shoppers: Get to Know One of eCommerce’s Most Active and Diverse Generations

By Tony Sloan | ecommerce, consumer preference data, data, Gen Z
Generation Z, or Gen Z for short, known colloquially as Zoomers are the first generation to have grown up with access to the internet and portable devices from a young age. Born between the 90s and...
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A consumer preference data

A "Glass Half Full" Approach to Changing Alcohol Laws and Consumer Behaviors

By Michael Rosenfeld | consumer preference data, Alcohol
Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending...
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Retailer Linking Strategies to Action (and Landmines to Avoid) for CPG Brands ecommerce

Retailer Linking Strategies to Action (and Landmines to Avoid) for CPG Brands

By MikMak Marketing | ecommerce, CPG, consumer preference data
At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day...
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