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Brand x eComm Insights by MikMak

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MikMak

Tag : global brands

Scale vs. Relevance: The Global Commerce Tension Beko Europe Solved omnichannel marketing

Scale vs. Relevance: The Global Commerce Tension Beko Europe Solved

If you are a global brand leader, you have likely sat in a meeting where someone pulled up a roadmap slide labeled “Omnichannel 202x,” or presented a marketing deck promising a “seamless omnichannel...
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Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer omnichannel marketing

Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer

If you're leading digital commerce, omnichannel marketing, or retail media for a global CPG brand, you're navigating a perfect storm of complexity. Your consumers expect seamless shopping...
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The Brand Manager's Guide to Global Success global brands

The Brand Manager's Guide to Global Success

It’s 8:00 AM, and you’re sipping your coffee, looking at the dashboard for your brand’s latest global launch. The creative was brilliant. The media plan was meticulous. The early buzz was palpable. ...
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