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Personal Care

Creating Competitive eCommerce Brand Strategies for 2024 Using Insights from Black Friday Weekend ft. MikMak, Suzy, and Reckitt

Adobe Analytics data revealed a remarkable surge in holiday season spending, with Cyber Monday growing by 9.6 percent year-over-year to $12.4 billion, and Cyber Week increasing by 7.8 percent...

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ecommerce

Ways Brands Can Navigate and Win the Retail Media Landscape

According to Statista, the global expenditure on digital retail media advertising reached $114.4 billion in 2022. Projections indicate this figure will surge to over $176 billion by 2028. 

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