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Brand x eComm Insights by MikMak

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Tag : product discovery

Rethinking Demand Creation: The Role of Visual Search in Commerce Media Strategy product discovery

Rethinking Demand Creation: The Role of Visual Search in Commerce Media Strategy

For years, commerce media strategies have been built around a simple assumption: search captures demand. When shoppers know what they want, they search for it, click a result, and purchase. Because...
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Pinterest: The Shoppable Media Platform Brands Can't Ignore product discovery

Pinterest: The Shoppable Media Platform Brands Can't Ignore

Pinterest isn’t just where ideas start, it’s where shoppers make decisions. Consumers now use Pinterest as a visual search engine, arriving with plans, projects, and purchase intent already in...
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Why Pinterest Advertising Unlocks High-Intent Shoppers for Brands product discovery

Why Pinterest Advertising Unlocks High-Intent Shoppers for Brands

With nearly 600 million monthly active users worldwide, Pinterest is a powerful visual discovery platform. Unlike traditional social networks, Pinterest users are not just scrolling for...
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From Concept to Cart: How the Right Data and Insights Help Bring Brands’ New Products to Retailer Shelves product discovery

From Concept to Cart: How the Right Data and Insights Help Bring Brands’ New Products to Retailer Shelves

Bringing a new product to market is no ordinary feat, especially when that product is in a new category for your brand. As brands continue to recover from the pandemic’s supply chain disruptions,...
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From Screen to Table: Using Shoppable Recipes to Accelerate Food & Beverage Sales grocery

From Screen to Table: Using Shoppable Recipes to Accelerate Food & Beverage Sales

Nowadays, people use the internet for all sorts of inspiration, especially when it comes to cooking. In fact, a poll from the Daily Press reported that 97 percent of internet users have tried a...
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