Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

How to Grow Your Brand via Product Adjacency this Valentine’s Day

 

February is right around the corner, and that means love is in the air. Brands are actively stocking the aisles of their shoppers’ favorite retailers both in stores and online with red and pink....

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ecommerce

Gaining Deeper Understanding of Consumers with Shopper Intelligence

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

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customer experience

State of the Consumer: Black Friday, Cyber Monday and the Year Ahead

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...

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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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ecommerce

4 Industries Moving Product Discovery to the Digital Aisle

There are certain things that a brick and mortar store can take for granted. Physical storefronts have tried and true methods to bring shoppers into the store, direct them to products that they can...

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