Your source for the best eCommerce insights for multichannel brands, presented by MikMak

For multichannel brands, Where-to-Buy solutions offer undeniable advantages to drive eCommerce on their websites. These solutions propel shoppers into the checkout process with the freedom to buy...

56 percent of shoppers visit brand websites as one of the top 5 places for pre-purchase research, gathering information about products they consider buying. However, many brands only showcase their...

In 2023, Loopiosurveyed 1,663 teams globally, who collectively responded to 291,025 RFPs, resulting in influencing $528.5B in revenue. This highlights the impact of well-executed RFPs on global...

Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...

You’ve made the right ad creative and your audience is watching it all the way through. I want this product, they think, just as your campaign had intended. Then they wonder: “Now where can I buy...