Your source for the best eCommerce insights for multichannel brands, presented by MikMak

In 2023, Loopiosurveyed 1,663 teams globally, who collectively responded to 291,025 RFPs, resulting in influencing $528.5B in revenue. This highlights the impact of well-executed RFPs on global...

Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...

You’ve made the right ad creative and your audience is watching it all the way through. I want this product, they think, just as your campaign had intended. Then they wonder: “Now where can I buy...