Maximizing eCommerce Success: Crafting RFPs for Shoppable Media and Where-to-Buy Solutions



In 2023, Loopio surveyed 1,663 teams globally, who collectively responded to 291,025 RFPs, resulting in influencing $528.5B in revenue. This highlights the impact of well-executed RFPs on global revenue generation and emphasizes the importance of effectively managing and optimizing the RFP process. 

In this fast-paced world of eCommerce, staying ahead of the curve is essential for businesses looking to thrive. Whether you're a seasoned player or a newcomer to the digital marketplace, one thing remains constant: the need for efficient, effective solutions that drive sales and enhance customer experience. That's where RFPs come into play. 

At MikMak, we understand the importance of making informed decisions when selecting the right Shoppable Media and Where-to-Buy solutions for your business. That's why we've compiled a comprehensive guide to help you craft the perfect RFP. Let's explore how RFPs can contribute to the success of your eCommerce endeavors.

But first, what is an RFP? 

A Request for Proposal (RFP) is a formal request from one company to another to submit a proposal for their business. In the specific case of the Shoppable Media and Where-to-Buy industry, brands utilize RFPs to initiate the process of selecting the most suitable solution provider. A well-crafted RFP can help a brand make an informed decision on the solution provider that best fits their needs and goals.

What goes into making your RFP stand out? 

B.A.N.T (1)

Crafting an RFP requires careful attention to detail, spanning content selection, questions to ask, requirements to suggest, and more. That's why the MikMak Shoppable Media and Where-to-Buy RFP Guide advocates for the B.A.N.T. approach, which focuses on four essential elements: Budget, Authority, Need, and Timing. By articulating these aspects, you provide vendors with the essential information they need to tailor their proposals to your requirements. B.A.N.T. ensures that your RFP gets straight to the point, setting the stage for productive engagements with potential partners.


What problems are you looking to solve? 

Before delving into specifics, it's essential to provide potential vendors with a good understanding of your business. A comprehensive company overview, including industry insights, revenue size, key products, advertising channels, and more, sets the stage for understanding your unique needs and challenges. By offering this context upfront, you enable vendors to tailor their proposals to effectively address your specific pain points and goals.

A shared understanding of the business problems you’re looking to solve and your goals between you and the vendor you select will go a long way toward establishing a successful relationship. We recommend stating a business problem followed by a list of supporting questions to help identify the vendor best suited to helping you achieve your goals.

How to address these problems?

Understanding your current strategies and their effectiveness is crucial for vendors seeking to provide tailored solutions. By delineating what you're currently doing, what's not working, what you wish could be better, and areas of satisfaction, you provide valuable insights that vendors can leverage to propose innovative solutions. By categorizing features as must-have, should-have, could-have, and should-not-have, you provide vendors with clear guidance on your priorities.

Timeline, transparency, and teamwork are essential for evaluating vendor proposals

A well-defined timeline is crucial for ensuring the smooth and efficient progression of the RFP process. By establishing key milestones and deadlines, you set clear expectations for both your team and potential vendors. Additionally, outlining your evaluation criteria provides vendors with insights into your priorities, enabling them to tailor their proposals accordingly. Furthermore, existing relationships between a potential vendor and other companies the brand already works with can help break down silos and increase efficiencies. When collecting information through an RFP, asking potential vendors about their existing partnerships is recommended. This approach can help differentiate between two vendors with similar solutions and strengths.

The MikMak RFP Guide is your key to unlocking business potential by leveraging these valuable insights. With this comprehensive resource, you will be able to:

  • Craft informed RFPs
  • Prioritize business needs
  • Optimize vendor selection
  • Enhance vendor understanding
  • Drive efficiency and success
  • Implement best practices
  • Foster collaborative partnerships

Crafting the perfect RFP for Shoppable Media and Where-to-Buy solutions is a strategic endeavor that requires careful planning and attention to detail. To get an in-depth understanding of RFPs, download the MikMak Shoppable Media and Where-to-Buy RFP Guide now.

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