Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Recent Posts by Anupriya Pandey

digital marketing

Thriving in the Era of Consumer-Centric Commerce ft. Diageo and Bazaarvoice

A study by PwC found that 73 percent of consumers prioritize their experience above all other factors when choosing where to buy. In today's dynamic marketplace, how consumers shop has undergone...

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consumer electronics

How Consumer Electronics Brands Can Spark Sales This Father’s Day in the US and Europe

According to an analysis by Finder, Father’s Day is observed in 111 countries globally. Like Mother’s Day and Valentine’s Day, Father’s Day is a major occasion for driving sales and ranks among the...

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where to buy

From Clicks to Conversions: Accelerating Sales with Where-to-Buy Solutions on Brand Websites

56 percent of shoppers visit brand websites as one of the top 5 places for pre-purchase research, gathering information about products they consider buying. However, many brands only showcase their...

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where to buy

Maximizing eCommerce Success: Crafting RFPs for Shoppable Media and Where-to-Buy Solutions

In 2023, Loopiosurveyed 1,663 teams globally, who collectively responded to 291,025 RFPs, resulting in influencing $528.5B in revenue. This highlights the impact of well-executed RFPs on global...

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consumer electronics

Accelerating eCommerce for Electronics Brands: Lessons from Lenovo, Bose, Dell, and Best Buy

The Consumer Electronics industry is set for remarkable eCommerce growth, with forecasts projecting an increase of $16.1 billion U.S. dollars (+20.26 percent) between 2024 and 2029.This surge...

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