Halloween is the Super Bowl of candy. For Confectionery brands, this season is when brand love becomes full baskets and when a smart Halloween marketing strategy turns inspiration into action across...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Tag : grocery
Consumer behaviors have shifted decisively toward wellness and value, creating new challenges and opportunities for brands. Recent data shows Walmart's eCommerce sales surged 27% in 2024, driven...
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grocery
Social commerce is rising quickly in Europe. According to Statista, social commerce revenue is expected to grow 68 percent in Europe by 2027.1 At the same time, a Strategy& study found online...
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grocery
As online Grocery shopping continues to gain momentum, understanding consumer behavior and market trends becomes essential for brands aiming to succeed in this competitive space.
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grocery
While the summer heat might be in full force now, the familiar hustle of back-to-school is quickly approaching, and shopping takes center stage for many U.S. families. According to the National...
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Featured Blogs
Livestream Shopping: What is it and Why it's the Future of eCommerce
How Nostalgia Is Influencing Consumer Purchasing Behavior
Comparing the Shopping Habits of Gen Z’s and Millennials
Valentine’s Day 2026: Shoppable Commerce Tactics to Convert Global Gift-Seekers
How eCommerce Brands Can Navigate Shrinking Basket Sizes in 2024
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