The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...
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Mother’s Day is the fourth largest retail holiday in the US, exceeded only by back-to-school planning and winter celebrations. Last year, 86 percent of consumers celebrated the holiday, with 66...
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For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...
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This year’s Easter celebration takes place as vaccines are rolled out across the nation. forty-two percent of consumers still plan to see fewer people than in the years before the pandemic....
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St. Patrick’s Day is approaching fast, with nearly half of U.S. consumers planning to celebrate the holiday, and 92 percent of people expected to make holiday related purchases. As we saw on ...