For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...
grocery
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3 Easter Trends to Find for Grocery and Toys
on March 19, 2021
| By MikMak Marketing
|
grocery,
ecommerce,
digital eCommerce strategy,
CPG,
consumer preference data
This year’s Easter celebration takes place as vaccines are rolled out across the nation. forty-two percent of consumers still plan to see fewer people than in the years before the pandemic....
grocery
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St. Patrick’s Day is approaching fast, with nearly half of U.S. consumers planning to celebrate the holiday, and 92 percent of people expected to make holiday related purchases. As we saw on ...
grocery
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Believe it or not, health, beauty, and wellness products are the second-most purchased category when people shop for groceries online. It turns out that after consumers are done adding avocados and...
grocery
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Hershey's Doug Straton on Playing Offense to Win in eCommerce
on January 13, 2021
| By Team MikMak
|
grocery,
ecommerce,
omnichannel marketing,
digital eCommerce strategy
When you order chocolate online, so much goes on behind the scenes for you to get what you purchase. In this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah...