Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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grocery

Sipping Success: How Non-Alcoholic Beverage Brands Can Improve Marketing Effectiveness

According to eMarketer, digital Grocery sales will account for 19 percent of all US eCommerce sales in 2026, becoming the largest eCommerce category. To dive even further, research from Statista,...

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grocery

Preliminary Insights for Alcohol and Grocery Brands to Market Effectively for Super Bowl LVIII

While it may be a little early to predict what teams will be playing in Super Bowl LVIII, one thing is clear: people will undoubtedly be eating and drinking for the annual league championship of...

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grocery

“Tricks” to “Treat” Your Candy Brand’s eCommerce Strategy for Halloween 2023

With spooky season upon us, it’s time for candy brands to gear up for Halloween festivities. According to Statista, consumers spent about $3.1 Billion on Halloween candy last year. To help keep...

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grocery

Marketing Insights to Enhance Your Brand’s Back-to-School eCommerce Strategy

It’s the time of year when shoppers pack their backpacks and lunch boxes with everything they need for a successful school year. In fact, according to the National Retail Federation (NRF), ...

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grocery

How Shoppers are Packing Their Summer Coolers in 2023

With the weather warming up in the Northern Hemisphere, shoppers are packing their coolers with snacks and drinks for outdoor activities. Now is an ideal time for Grocery and Alcohol brands to...

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