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grocery

Digital Shelf Institute’s Key Takeaways From MikMak's 2024 Instacart Benchmark Report

As online Grocery shopping continues to gain momentum, understanding consumer behavior and market trends becomes essential for brands aiming to succeed in this competitive space. 

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grocery

2024’s Back-to-School eCommerce Playbook: Trends in Grocery and Personal Care

While the summer heat might be in full force now, the familiar hustle of back-to-school is quickly approaching, and shopping takes center stage for many U.S. families. According to the National...

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grocery

From Screen to Table: Using Shoppable Recipes to Accelerate Food & Beverage Sales

Nowadays, people use the internet for all sorts of inspiration, especially when it comes to cooking.  In fact, a poll from the Daily Press reported that 97 percent of internet users have tried a...

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grocery

Sipping Success: How Non-Alcoholic Beverage Brands Can Improve Marketing Effectiveness

According to eMarketer, digital Grocery sales will account for 19 percent of all US eCommerce sales in 2026, becoming the largest eCommerce category. To dive even further, research from Statista,...

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grocery

Preliminary Insights for Alcohol and Grocery Brands to Market Effectively for Super Bowl LVIII

While it may be a little early to predict what teams will be playing in Super Bowl LVIII, one thing is clear: people will undoubtedly be eating and drinking for the annual league championship of...

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