Your source for the best eCommerce insights for multichannel brands, presented by MikMak

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...

With spooky season upon us, it’s time for candy brands to gear up for Halloween festivities. According to Statista, consumers spent about $3.1 Billion on Halloween candy last year. To help keep...

It’s the time of year when shoppers pack their backpacks and lunch boxes with everything they need for a successful school year. In fact, according to the National Retail Federation (NRF), ...

According to eMarketer, Paid Search spend represents 41.8 percent of all digital ad spending, and is projected to reach $110 billion in 2023. With Paid Search representing such a large portion of...

*Note: Since this blog post was written, Amazon Prime Day has officially been announced for July 11 and 12, 2023.

July is a vital time for eCommerce brands, especially because it is typically the...