TikTok has become one of the most important commerce discovery channels for CPG brands. Shoppers are no longer just watching content for inspiration. They are actively looking for products and...
Alcohol
Americans consume an estimated 325 million gallons of beer on Super Bowl Sunday, spanning the earliest tailgates through post game celebrations. Additionally, according toMintel Research, 60...
omnichannel marketing
Today’s shoppers do not follow a linear path to purchase. They might discover a product on social media, research reviews on a brand website, compare prices through search, and ultimately buy from...
product discovery
With nearly 600 million monthly active users worldwide, Pinterest is a powerful visual discovery platform. Unlike traditional social networks, Pinterest users are not just scrolling for...
data
The latest developments around TikTok offer advertisers a mix of clarity and continued uncertainty. According toReuters, Oracle, along with Silver Lake and Andreessen Horowitz, is part of a...
