Americans consume an estimated 325 million gallons of beer on Super Bowl Sunday, spanning the earliest tailgates through post game celebrations. Additionally, according toMintel Research, 60...
omnichannel marketing
Today’s shoppers do not follow a linear path to purchase. They might discover a product on social media, research reviews on a brand website, compare prices through search, and ultimately buy from...
product discovery
With nearly 600 million monthly active users worldwide, Pinterest is a powerful visual discovery platform. Unlike traditional social networks, Pinterest users are not just scrolling for...
data
The latest developments around TikTok offer advertisers a mix of clarity and continued uncertainty. According toReuters, Oracle, along with Silver Lake and Andreessen Horowitz, is part of a...
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grocery
Halloween is the Super Bowl of candy. For Confectionery brands, this season is when brand love becomes full baskets and when a smart Halloween marketing strategy turns inspiration into action across...
