Your source for the best eCommerce insights for multichannel brands, presented by MikMak

When it comes to building an effective eCommerce strategy, knowing where your consumers are is one of the most valuable insights a brand can have. Having access to geographical data for your...

Easter and Passover are among the major religious celebrations in the Spring, and people all over the world are taking part. Since food plays an essential role in the tradition of these holidays,...

Women make up nearly half of the world’s population, and according to Forbes, they drive 70-80 percent of all consumer purchasing decisions. As Women’s History Month concludes, MikMak took a closer...

More than 61 percent of Americans plan to celebrate St. Patrick’s Day this year, and of those celebrating, 41 percent already plan to celebrate with a beverage. 

Many of us are familiar with the tradition of Dry January, where people aim to give up alcohol for the entire first month of the year. While this might sound like an event that alcohol brands...