Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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product discovery

The French Winter Sales: eCommerce Insights to Boost Your Brand’s Occasion-Based Marketing and Discounts

In France, brands and retailers are gearing up for the annual Winter Sales or ‘Soldes d’Hiver’, starting this year on the 10th of January and ending on the 6th of February in the majority of French...

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digital eCommerce strategy

Black Friday 2023: Insights into European Shopping Behavior and Trends

Black Friday has become a global shopping phenomenon, and in European countries like France, the United Kingdom, Germany, Spain, and Italy, consumers eagerly anticipate this annual shopping...

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digital eCommerce strategy

Parapharmacy Beauty and Health eCommerce: Unveiling Shopping Trends in France

In France, Parapharmacy products, encompassing non-prescription Health Care and Beauty items, have gained significant popularity. The convenience and accessibility of online shopping have made it...

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Sip and Shop: Wine eCommerce Insights for France's 'Foires aux Vins’

The ‘Foires aux vins’ wine fairs in France are a yearly celebrated tradition promoting the nation’s rich winemaking heritage. It’s an excellent opportunity to discover France’s finest wines and...

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customer experience

Summer Sales in France: Insights and Tactics to Maximize your eCommerce Opportunities

Shoppers in France are starting the countdown for “Les Soldes d’été”, Summer Sales, taking place from June 28th to July 25th this year. The Summer Sales dates, as well as the Winter Sales dates are...

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