"We are doubling down on MikMak because we have such good benchmark performance that we want to make sure we lean into the technology. If someone gave me $100 million dollars, I’d invest in MikMak."
CMO of e.l.f. Cosmetics
Beauty eCommerce Acceleration
A leading beauty brand improved marketing effectiveness in paid social using MikMak in just 8 days.
The beauty brand was arbitrarily splitting their target audience and budgets across each retail partner. They were also not able to optimize to conversion, resulting in inefficient marketing spend.
Leveraging the MikMak Platform, this leading beauty brand was able to reduce cost and improve performance by optimizing their media to Add to Carts at multiple retail partners from one media campaign.