MikMak for Beauty
By 2025, eCommerce will account for 23% of sales in the beauty category
Consumer shopping habits for the beauty category continue to shift to digital. Has your brand embraced an eCommerce first mindset to accelerate online sales growth?
MikMak accelerates eCommerce for beauty brands
Shorten the Path-to-Purchase
Product discovery and shopping should be as beautiful as your products. With MikMak, maintain a branded, digital storefront across platforms and retailers.
Improve Marketing Effectiveness
Engage the right consumers, with the right content, at the right time. With MikMak, build qualified shopper audiences and optimize media to conversion.
Protect and Gain Market Share
Optimize your marketing performance against your category and competition. With MikMak, get sales and benchmark insights to ensure your strategy and spend are working.
Strengthen Retail Positioning
Unlock the full potential of consumers’ evolving retailer preferences. With MikMak, drive incremental traffic and revenue to retail partners.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
1/5
Beauty eCommerce Acceleration
A leading beauty brand improved marketing effectiveness in paid social using MikMak in just 8 days.
Challenge
The beauty brand was arbitrarily splitting their target audience and budgets across each retail partner. They were also not able to optimize to conversion, resulting in inefficient marketing spend.
Solution
Leveraging the MikMak Platform, this leading beauty brand was able to reduce cost and improve performance by optimizing their media to Add to Carts at multiple retail partners from one media campaign.
71%
Cheaper cost per add to cart
249%
Increase in purchase intent rate
43%
Decrease in bounce rate
The world's leading Beauty brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
