By 2025, eCommerce will account for 23% of sales in the beauty category
Consumer shopping habits for the beauty category continue to shift to digital. Has your brand embraced an eCommerce first mindset to accelerate online sales growth?
Shorten the Path-to-Purchase
Improve Marketing Effectiveness
Protect and Gain Market Share
Strengthen Retail Positioning
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
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Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
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Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
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Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
How MikMak Helps Beauty Brands Succeed
Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights
to inform creative, messaging, and landing page optimizations
Challenge
Without MikMak, Clairol had no way to execute their messaging or measurement objectives. In partnership with their MikMak Customer Success Manager, they devised
a testing plan to determine the best way to optimize the
creative experience and drive conversion.
Solution
During the first campaign, Clairol saw the promotional banner drive a lift in shoppers adding to cart at Target. With this insight, they decided to test moving the promo banner into
the core creative and running the campaign with Target as the only retailer checkout option during the second promotional period, which resulted in significant lifts in Sales and Add to Cart Rate at Target.
- 2.4x lift in sales after testing and implementing creative changes
- 16x increase in Purchase Intent Rate after implementing creative changes
- 66% of Purchase Intent from MikMak-Powered Audiences
The world's leading Beauty brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
