MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
Beauty eCommerce Acceleration
Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights to inform creative, messaging, and landing page optimizations
Without MikMak, Clairol had no way to execute their messaging or measurement objectives. In partnership with their MikMak Customer Success Manager, they devised a testing plan to determine the best way to optimize the creative experience and drive conversion.
During the first campaign, Clairol saw the promotional banner drive a lift in shoppers adding to cart at Target. With this insight, they decided to test moving the promo banner into the core creative and running the campaign with Target as the only retailer checkout option during the second promotional period, which resulted in significant lifts in Sales and Add to Cart Rate at Target.