"MikMak has been a true partner with us since day one. Their capability helped to better inform our investment choices in the digital space, while allowing us to strengthen our partnership with our retailers."
Brand Director of P&G Hair Care
CPG eCommerce Acceleration
A leading CPG brand strengthened retail positioning using the MikMak Platform to improve product messaging and drive sales.
The CPG brand launched two different products but had no visibility into retailer preferences and consumer demand for each offering across their retailer partners.
Working with MikMak, the brand was able to gauge buyer intent for each product and identify the specific messaging driving demand. This resulted not only in increased sales but also updates to product messaging offline and online.