MikMak for CPG

By 2024, eCommerce will make up 22% of global retail sales

The tipping point for CPG eCommerce is here. Are you ready to get proactive and accelerate your online sales growth?

 

Schedule a Demo

Hero Image - 01 2022 update-1
Hero Image - 01 2022 update-1

MikMak Sales Insights

​​See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers

  • add-to-cart-icon

    Gain visibility into what drives conversions

    Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.

  • insights-icon

    Maximize marketing effectiveness and drive sales

    Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.

  • twopeople-icon

    Optimize targeting for your marketing initiatives

    Build more accurate personas of shoppers using full item-level basket data at select retailers.

Sales Insights - Food 2022 update
"With MikMak I saw the opportunity to provide shoppers with a seamless path to purchasing our products online while gaining valuable and actionable data and insights for BIC. The results have been tremendous -we've seen huge lifts in engagement, sales, media performance, and even customer ratings and reviews."
Anna Ritchie
Global Business Director at BodyMark by BIC

CPG eCommerce Acceleration

Sabra drove higher purchase intent than competitors and improved media efficiency by leveraging MikMak Insights to make campaign optimizations

Challenge

Without these insights, Sabra could not effectively tie digital marketing spend to company performance. This made it difficult to not only optimize their actively running campaigns but also to make decisions on how to allocate their overall media budget for maximum business impact.

 

Solution

By leveraging MikMak Insights and the recommendations of their Customer Success Manager, Sabra was finally to understand their full funnel marketing efficacy. MikMak provided concrete, actionable steps to use Sabra media dollars more efficiently and increase purchase intent more than they previously had.

 

Read Full Case Study

2x
Increase in Purchase Intent Rate after switching campaign objectives
+86%
Increase in Purchase Intent Rate after updating campaign creative
+50%
Higher Purchase Intent Rate than the Grocery vertical

The world's leading CPG brands choose MikMak

CTA1-new

Ready to join world-class marketers and level up your eCommerce strategy?

Book a Demo