MikMak for CPG

By 2024, eCommerce will make up 25% of global retail sales

The tipping point for CPG eCommerce is here. Are you ready to get proactive and accelerate your online sales growth?

 

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MikMak Sales Insights

​​See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers

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    Gain visibility into what drives conversions

    Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.

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    Maximize marketing effectiveness and drive sales

    Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.

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    Optimize targeting for your marketing initiatives

    Build more accurate personas of shoppers using full item-level basket data at select retailers.

Sales Insights - Food

"MikMak has been a true partner with us since day one. Their capability helped to better inform our investment choices in the digital space, while allowing us to strengthen our partnership with our retailers."

John Brownlee
Brand Director of P&G Hair Care

CPG eCommerce Acceleration

Sabra drove higher purchase intent than competitors and improved media efficiency by leveraging MikMak Insights to make campaign optimizations

Challenge

Without these insights, Sabra could not effectively tie digital marketing spend to company performance. This made it difficult to not only optimize their actively running campaigns but also to make decisions on how to allocate their overall media budget for maximum business impact.

 

Solution

By leveraging MikMak Insights and the recommendations of their Customer Success Manager, Sabra was finally to understand their full funnel marketing efficacy. MikMak provided concrete, actionable steps to use Sabra media dollars more efficiently and increase purchase intent more than they previously had.

 

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2x
Increase in Add to Cart Rate after switching campaign objectives
+86%
Increase in Add to Cart Rate after updating campaign creative
+50%
Higher Add to Cart Rate than the Grocery vertical

The world's leading CPG brands choose MikMak

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Ready to join world-class marketers and level up your eCommerce strategy?

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