Americans consume an estimated 325 million gallons of beer on Super Bowl Sunday, spanning the earliest tailgates through post game celebrations. Additionally, according toMintel Research, 60...
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Alcohol
With thrilling football action, must-watch commercials, and halftime performances, the Super Bowl remains one of the biggest cultural events in the U.S. Traditionally; it has also been one of the ...
consumer preference data
The time has come. Online Alcohol retailer Drizly is shutting down this week, roughly three years after Uber’s acquisition of the company. According to the retailer’s official website, all Drizly...
Alcohol
Cinco de Mayo is one of the largest drinking occasions of the year in the United States. Reports from IWSR suggest that Americans consume 126 million liters of tequila alone on Cinco de Mayo. For...
Alcohol
While we’ve already shared our preliminary insights to help brands prepare for Super Bowl LVIII, a lot more is clear now. With the participating teams in the NFL playoffs now decided, brands can...
