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The Best eCommerce Insights for Multichannel Brands, Presented by MikMak

The Best eCommerce Insights for Multichannel Brands, Presented by MikMak
ecommerce

How Online Alcohol Shoppers Are Making Purchases So Far This Year

Since the pandemic, Alcohol sales have shot higher, and they aren’t letting up. According to Statista, revenue from alcoholic drinks has nearly doubled since 2019, leaping from $8.43 to $15.46...

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grocery

How Shoppers are Packing Their Summer Coolers in 2023

With the weather warming up in the Northern Hemisphere, shoppers are packing their coolers with snacks and drinks for outdoor activities. Now is an ideal time for Grocery and Alcohol brands to...

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ecommerce

More Than Just Luck: St. Patrick's Day Alcohol eCommerce Insights

More than 61 percent of Americans plan to celebrate St. Patrick’s Day this year, and of those celebrating, 41 percent already plan to celebrate with a beverage

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ecommerce

What a Not-So-’Dry’ January Means for Alcohol Brands

Many of us are familiar with the tradition of Dry January, where people aim to give up alcohol for the entire first month of the year. While this might sound like an event that alcohol brands...

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ecommerce

What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3...

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