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ecommerce

How Brands Can Use Snapchat to Drive eCommerce

Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...

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social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...

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social platforms

How Instagram Stories Have Evolved Since Stay at Home

Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.

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social platforms

How Brands Use Pinterest to Inspire Purchase

This guest blog is written by Enoch Lam, Partnerships Manager, Programs: Shopping, from Pinterest. Currently, we are seeing an unprecedented change in the retail landscape, and eCommerce is becoming...

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ecommerce

What is TikTok and How Can Marketers Get the Most Out of It?

Despite having a presence in the U.S. for only two years, TikTok has become ubiquitous on the internet and an increasingly important part of popular culture. With a stated mission to inspire...

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