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ecommerce

Gaining Deeper Understanding of Consumers with Shopper Intelligence

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

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customer experience

State of the Consumer: Black Friday, Cyber Monday and the Year Ahead

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...

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ecommerce

How Brands Can Use Snapchat to Drive eCommerce

Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...

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social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...

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social platforms

How Instagram Stories Have Evolved Since Stay at Home

Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.

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