Your source for the best eCommerce insights for multichannel brands, presented by MikMak

When it comes to eCommerce marketing, trust is nurtured and earned, and word of mouth is how Millennials and Gen Z’ers prefer receiving social proof. As such, eCommerce influencer marketing is an...

 Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic on the...

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...

Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...