When it comes to eCommerce marketing, trust is nurtured and earned, and word of mouth is how Millennials and Gen Z’ers prefer receiving social proof. As such, eCommerce influencer marketing is an...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
Tag : social platforms (2)
multichannel marketing
Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic on the...
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customer experience
With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...
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ecommerce
Snapchat turns a decade old this year! In addition to being one of the most popular social platforms, Snapchat is also a powerful channel for brands to launch their eCommerce campaigns. In fact,...
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social platforms
iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...
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