In today’s fast-paced digital media landscape, agencies representing multichannel consumer brands are facing new and complex challenges. As media budgets tighten, privacy controls increase, and...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
where to buy
Many Construction, Oil & Energy brands have traditionally leaned on dealer networks, third-party distributors, or B2B channels to move product. But there's a major opportunity hiding in plain sight:...
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social platforms
The social video giant YouTube has hauled in more than 2 billion users, and those users are becoming increasingly active. According to Statista, 92 percent of U.S. YouTube consumers use the...
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grocery
Consumer behaviors have shifted decisively toward wellness and value, creating new challenges and opportunities for brands. Recent data shows Walmart's eCommerce sales surged 27% in 2024, driven...
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Announcement
Last week, MikMak and TrackStreet announced a new partnership designed to deliver unmatched support for multichannel brands in terms of eCommerce enablement and brand protection. By combining...
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