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Introducing BRAVE COMMERCE

There’s a new podcast in town: BRAVE COMMERCE

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ecommerce

Capture eCommerce Consumer Demand while Defending Market Share

COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...

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ecommerce

How Over-the-Counter Brands Should Adapt Their eCommerce Strategy for Flu Season

Flu season is right around the corner. In the COVID-19 era, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...

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social platforms

How Instagram Stories Have Evolved as a Result of COVID-19

Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.

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ecommerce

Shopper Insights: The DIY Home Improvement Project Frenzy

Suffice it to say that a lot of us have spent way more time indoors in 2020 than we expected to. More and more consumers are taking on a number of home improvement projects to enhance the space that...

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