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shopper marketing

Consumer Insights Shed Light on a Shift Toward Spending on Essential Items

In a recent report released by the U.S. Bureau of Labor Statistics, the Consumer Price Index (CPI) for May revealed key findings regarding the state of inflation and its impact on consumer...
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digital eCommerce strategy

eCommerce Marketing Insights Pinpoint Mother's Day Shopping Trends in France

Mother’s Day has long sparked huge sales figures in the U.S. Now, Mother’s Day shopping trends are growing rapidly globally, picking up steam in some European countries, including France.

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ecommerce

How Online Alcohol Shoppers Are Making Purchases So Far This Year

Since the pandemic, Alcohol sales have shot higher, and they aren’t letting up. According to Statista, revenue from alcoholic drinks has nearly doubled since 2019, leaping from $8.43 to $15.46...

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ecommerce

“Zeroing in” on Target Shoppers with eCommerce Marketing Insights

Target has long been a retail behemoth, and the business’s revenue is climbing. The retailer recently announced its annual revenue increased by $3 billion last year, hitting $109 billion. Brands...

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ecommerce

Insights Show How Social Commerce Strategies Are Capturing Shoppers’ Attention

Social commerce is growing quickly, and it could funnel cash to eCommerce brands that use the right strategy. According to a Statista report, sales via social media platforms are forecast to streak...

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