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How to Grow Your Brand via Product Adjacency this Valentine’s Day


February is right around the corner, and that means love is in the air. Brands are actively stocking the aisles of their shoppers’ favorite retailers both in stores and online with red and pink....

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marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

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Gaining Deeper Understanding of Consumers with Shopper Intelligence

The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...

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customer experience

State of the Consumer: Black Friday, Cyber Monday and the Year Ahead

With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...

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multichannel marketing

5 Undeniable Signs Your eCommerce Data Strategy Needs a Refresh in 2022

As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...

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