Personal Care eCommerce sales are predicted to increase 11.7% for a total of $136 billion in 2023.
Consumer shopping habits for the personal care category continue to shift to digital. Has your brand embraced an eCommerce first mindset to accelerate online sales growth?
Shorten the Path-to-Purchase
Improve Marketing Effectiveness
Protect and Gain Market Share
Strengthen Retail Positioning
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
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Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
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Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
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Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
How MikMak Helps Personal Care Brands Succeed
Aveeno™ was interested in understanding the effectiveness of driving traffic directly to their product detail
page vs driving to a MikMak Commerce experience, so they set up four paid search campaigns
for the same product(s), to test the results out side-by-side.
Challenge
Show the value in driving to MikMak Commerce over navigating shoppers directly to a brand.com PDP.
Solution
Aveeno™ created parallel campaigns for two separate moisturizer products through Google Search. Each campaign had the exact same ad copy and keywords and featured a 50/50 split of linking to a brand.com PDP and MikMak Commerce. Aveeno™ ran the campaigns for 4-weeks then analyzed the results.
At the end of the 4-weeks, Aveeno™ saw that campaigns driving to MikMak had a 526% greater Add to Cart Rate than those driving to the brand.com PDP. With 1 in 5 search ads resulting in shoppers clicking through to a retailer with purchase intent, the value of providing a multi-retailer omnichannel check-out option through MikMak was clear.
- 526% life in Purchase Intent Rate when driving to MikMak compared to a brand.com PDP
- 2x higher Purchase Intent Rate than the category benchmark for search
The world's leading personal care brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
Explore Resources
Personal Care eCommerce Benchmarks and Insights
Walmart Benchmarks & Insights Report
Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023
Brave Commerce Podcast: Brigitte King from Colgate-Palmolive, maps out frameworks for strong leadership in the digital space
