MikMak for Personal Care

eCommerce will account for up to 29% of total category sales by 2022

Consumer shopping habits for the personal care category continue to shift to digital. Has your brand embraced an eCommerce first mindset to accelerate online sales growth?

 

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MikMak Sales Insights

​​See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers

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    Gain visibility into what drives conversions

    Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.

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    Maximize marketing effectiveness and drive sales

    Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.

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    Optimize targeting for your marketing initiatives

    Build more accurate personas of shoppers using full item-level basket data at select retailers.

Sales Insights - Personal Care

"Thanks to MikMak, we've been able to get consumers to have frictionless consumer experiences within a rich media ad format that's high impact."

Josh Cierski
Digital Media Manager at Reckitt Benckiser

Personal Care eCommerce Acceleration

MikMak's managed services team helped Aveeno use first-party shopper data to enhance audience segments used.

Challenge

For Aveeno, audience building and targeting were top priorities. MikMak's managed services team saw that Aveeno had an opportunity to use first-party data captured through MikMak to enhance its audience segmentation.

Solution

After Aveeno garnered enough events (Page Views and Add to Carts) from their campaigns, they created audience segments using previous MikMak engagers. By incorporating this first-party data into their audience targeting strategy, Aveena quickly saw a higher add to cart rate for marketing campaigns using MikMak audiences. MikMak’s superior data reporting and hands-on managed services helped Aveeno identify the shopping preferences of its consumers and optimize digital marketing efforts.

 

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1.25x
Higher Add to Cart Rate for campaigns using MikMak Audiences
31%
Of Total Add to Carts since April 2021 came from MikMak Audience segments
26%
Of consumers preferred to shop at Target

The world's leading personal care brands choose MikMak

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Ready to join world-class marketers and level up your eCommerce strategy?

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