MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
"Thanks to MikMak, we've been able to get consumers to have frictionless consumer experiences within a rich media ad format that's high impact."
Digital Media Manager at Reckitt Benckiser
Personal Care eCommerce Acceleration
MikMak's managed services team helped Aveeno use first-party shopper data to enhance audience segments used.
For Aveeno, audience building and targeting were top priorities. MikMak's managed services team saw that Aveeno had an opportunity to use first-party data captured through MikMak to enhance its audience segmentation.
After Aveeno garnered enough events (Page Views and Add to Carts) from their campaigns, they created audience segments using previous MikMak engagers. By incorporating this first-party data into their audience targeting strategy, Aveena quickly saw a higher add to cart rate for marketing campaigns using MikMak audiences. MikMak’s superior data reporting and hands-on managed services helped Aveeno identify the shopping preferences of its consumers and optimize digital marketing efforts.