"Thanks to MikMak, we've been able to get consumers to have frictionless consumer experiences within a rich media ad format that's high impact."
Digital Media Manager at Reckitt Benckiser
Personal Care eCommerce Acceleration
A leading personal care brand shortened the path-to-purchase by making their magazine ads shoppable, capturing first party data and driving conversion from print media.
The personal care brand did not have any way to drive users down the funnel from magazine ads. They wanted to optimize their media buy toward the specific magazines and ads driving purchase intent but had no way to do so, leading to inefficient marketing spend.
Partnering with MikMak, this personal care brand implemented a QR code in their magazine ads that prompted readers to “scan to buy” their products. With this solution in place, they were able to drive conversion from print media and optimize their placements over time.