MikMak for Personal Care

eCommerce will account for up to 29% of total category sales by 2022

Consumer shopping habits for the personal care category continue to shift to digital. Has your brand embraced an eCommerce first mindset to accelerate online sales growth?

 

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Industry - Personal Care - Hero - Transparent v4
Industry - Personal Care - Hero - Transparent v4

"Thanks to MikMak, we've been able to get consumers to have frictionless consumer experiences within a rich media ad format that's high impact."

Josh Cierski
Digital Media Manager at Reckitt Benckiser

Personal Care eCommerce Acceleration

A leading personal care brand shortened the path-to-purchase by making their magazine ads shoppable, capturing first party data and driving conversion from print media.

Challenge

The personal care brand did not have any way to drive users down the funnel from magazine ads. They wanted to optimize their media buy toward the specific magazines and ads driving purchase intent but had no way to do so, leading to inefficient marketing spend.

Solution

Partnering with MikMak, this personal care brand implemented a QR code in their magazine ads that prompted readers to “scan to buy” their products. With this solution in place, they were able to drive conversion from print media and optimize their placements over time.

50%
Purchase intent rate from QR codes
31K+
Consumers' first party data captured
51%
Of consumers preferred to shop at Walmart

The world's leading personal care brands choose MikMak

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Ready to join world-class marketers and level up your eCommerce strategy?

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