MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
"We focused on what our customers needed, and where they needed it — and we’re doing the same thing now [moving from physical stores to eCommerce]."
VP of Global Sales at Bose
Consumer Electronics eCommerce Acceleration
A leading consumer electronics brand improved their marketing mix and developed highly qualified shopper audiences.
The consumer electronics brand was launching a product line targeting a new demographic and did not have any first party data. Without consumer preference data, they were going to arbitrarily split traffic between their brand.com retailer partner websites.
Using MikMak, this leading consumer electronics brand collected consumer shopping data and improved their media targeting, driving purchase intent across all channels.