"We focused on what our customers needed, and where they needed it — and we’re doing the same thing now [moving from physical stores to eCommerce]."
VP of Global Sales at Bose
Consumer Electronics eCommerce Acceleration
A leading consumer electronics brand improved their marketing mix and developed highly qualified shopper audiences.
The consumer electronics brand was launching a product line targeting a new demographic and did not have any first party data. Without consumer preference data, they were going to arbitrarily split traffic between their brand.com retailer partner websites.
Using MikMak, this leading consumer electronics brand collected consumer shopping data and improved their media targeting, driving purchase intent across all channels.