MikMak for Consumer Electronics

By 2024, eCommerce will make up 64% of consumer electronics sales

The consumer electronics industry continues to double down on eCommerce. Are you well positioned to accelerate your online sales growth?

 

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MikMak Sales Insights

​​See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers

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    Gain visibility into what drives conversions

    Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.

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    Maximize marketing effectiveness and drive sales

    Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.

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    Optimize targeting for your marketing initiatives

    Build more accurate personas of shoppers using full item-level basket data at select retailers.

Sales Insights - Electronics 2022 update

Consumer Electronics eCommerce Acceleration

A leading consumer electronics brand improved their marketing mix and developed highly qualified shopper audiences.

Challenge

The consumer electronics brand was launching a product line targeting a new demographic and did not have any first party data. Without consumer preference data, they were going to arbitrarily split traffic between their brand.com retailer partner websites.

Solution

Using MikMak, this leading consumer electronics brand collected consumer shopping data and improved their media targeting, driving purchase intent across all channels. 

30%
Increase in purchase intent
52%
Purchase intent rate on Instagram
77%
Of audience identified as retail shoppers

The world's leading consumer electronics brands choose MikMak

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Ready to join world-class marketers and level up your eCommerce strategy?

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