MikMak for Consumer Electronics

By 2024, eCommerce will make up 64% of consumer electronics sales

The consumer electronics industry continues to double down on eCommerce. Are you well positioned to accelerate your online sales growth?

 

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"We focused on what our customers needed, and where they needed it — and we’re doing the same thing now [moving from physical stores to eCommerce]."

Colette Burke
VP of Global Sales at Bose

Consumer Electronics eCommerce Acceleration

A leading consumer electronics brand improved their marketing mix and developed highly qualified shopper audiences.

Challenge

The consumer electronics brand was launching a product line targeting a new demographic and did not have any first party data. Without consumer preference data, they were going to arbitrarily split traffic between their brand.com retailer partner websites.

Solution

Using MikMak, this leading consumer electronics brand collected consumer shopping data and improved their media targeting, driving purchase intent across all channels. 

30%
Increase in purchase intent
52%
Purchase intent rate on Instagram
77%
Of audience identified as retail shoppers

The world's leading consumer electronics brands choose MikMak

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Ready to join world-class marketers and level up your eCommerce strategy?

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