Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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where to buy

From Clicks to Conversions: Accelerating Sales with Where-to-Buy Solutions on Brand Websites

56 percent of shoppers visit brand websites as one of the top 5 places for pre-purchase research, gathering information about products they consider buying. However, many brands only showcase their...

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Sipping Success: How Non-Alcoholic Beverage Brands Can Improve Marketing Effectiveness

According to eMarketer, digital Grocery sales will account for 19 percent of all US eCommerce sales in 2026, becoming the largest eCommerce category. To dive even further, research from Statista,...

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digital eCommerce strategy

Dusting Off Your Marketing Strategy: How Home Care Brands Can Convert Spring Cleaning Shoppers

As the flowers bloom and the winter cobwebs clear in the Northern Hemisphere, it's time to brush up on a shining opportunity for eCommerce Home Care brands: Spring Cleaning! With 74 percent of...

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pet care

The 'Purr-fect' eCommerce Strategy: Optimizing Your Pet Care Brand’s Marketing

Did you know that an estimated 66 percent of U.S. households own a pet? And those owners are absolutely dropping money on their pets to get the best Pet Care products. A Forbes Advisor survey of...

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omnichannel marketing

10 Reasons to Use a Where-to-Buy Solution on Your Brand’s Website

Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...

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