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consumer preference data

A "Glass Half Full" Approach to Changing Alcohol Laws and Consumer Behaviors

Keeping up with evolving consumer trends is challenging enough in normal times, many industries in recent years have seen significant shifts toward eCommerce. During my own shift to rapidly spending...

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grocery

How Consumers Will Be Packing Their Coolers This Summer

With Memorial Day approaching, summer is about to be in full swing. This means people are planning their family vacations, barbecues with friends, and outdoor activities. 

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ecommerce

How Different Zodiac Signs Will Purchase Alcohol this Summer

You’ve seen the astrology columns, apps, and memes, positing that the time of a person’s birth plays a role in their temperament and tendencies, including shopping behavior and product inclinations....

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ecommerce

A lot of strategy and a little luck: Alcohol eCommerce best practices ft. HEINEKEN

In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski,...

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ecommerce

eCommerce Strategies for St. Patrick's Day 2022

The luckiest holiday of the year is underway, and over half of Americans plan to celebrate this year. Everyone has their go to brands for St. Patrick’s Day. Guinness, Bailey’s, and Jameson are just...

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