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digital marketing

Analyzing Consumer Behavior to Improve Alcohol Marketing Effectiveness in Europe

In Europe, Alcohol prices rose by 9.8 percent over the past year. This may well have influenced European consumers to spend more on beverages to drink at home rather than going out to bars. There...

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Beauty

Unwrapping Success: How Beauty Brands Leverage eCommerce opportunities in Europe for Holiday Season Marketing Magic

Time flies! It’s Summer now but the holiday season will be upon us sooner than we think. For Beauty brands, the end-of-year festive season is a crucial peak for eCommerce. 

To get ready to rock...

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