Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Personal Care

Creating Competitive eCommerce Brand Strategies for 2024 Using Insights from Black Friday Weekend ft. MikMak, Suzy, and Reckitt

Adobe Analytics data revealed a remarkable surge in holiday season spending, with Cyber Monday growing by 9.6 percent year-over-year to $12.4 billion, and Cyber Week increasing by 7.8 percent...

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ecommerce

Key Learnings from October 2023’s Prime Day and Other Retailer-Driven Shopping Occasions

Amazon, Target, and Walmart kicked off the holiday shopping season with their respective October retailer-driven shopping occasions last week. In a recent press release, Amazon shared that shoppers ...

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Food and Beverage

eCommerce Marketing Insights: How to Dish Out More EU Holiday Food and Beverage Sales

As the year draws to a close, the festive season, and its many food and culinary traditions, light up holiday shopping across Europe. Everything from Christstollen in Germany to foie gras in France...

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