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Recent Posts by Johanna Toiviainen

digital eCommerce strategy

Maximize Black Friday Sales in Europe: eCommerce Insights and Digital Marketing Tips for Consumer Electronics & Home Appliance Brands

Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...

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Beauty

Preparing for Mother’s Day Marketing in the UK: Insights for Multichannel Brands

Mother’s Day sales in the UK have surged in the last few years. Last year, retail sales jumped by 5.1 percent in March, compared to a 3.1 percent increase in March 2022. That uptick in sales is...

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