For commerce growth, knowing which channels drive the most shopper traffic is only part of the challenge for Wellness and Nutrition brands. Brands also need to understand how shoppers engage after...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
omnichannel commerce strategy
Shoppers no longer follow straight paths to purchase. They might discover a product on social media, find it through paid search, validate it on a brand’s or retailer’s website, but buy wherever it...
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Black Friday
If there’s one thing we learned from Black Friday 2025, it’s this: peak shopping season isn’t a weekend anymore. Shoppers are browsing earlier, comparing more retailers, and increasingly letting AI...
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CPG
Valentine’s Day is one of the first major seasonal sales moments of the year, and in 2026, it will once again shape global shopper behavior across continents. Celebrated widely across North America,...
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The year-end holiday season is a critical sales period for Alcohol brands in the UK. From celebratory champagne to gifting-ready spirits, consumer demand peaks across Q4. But in 2025, rising...
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