Valentine’s Day is one of the first major seasonal sales moments of the year, and in 2026, it will once again shape global shopper behavior across continents. Celebrated widely across North America,...
omnichannel marketing
Gen Alpha marketing is already reshaping how brands connect with families. Born from 2013 onward, this generation is influencing what their parents buy, how they discover products, and which brands...
Holiday Season
For multichannel consumer brands, summer is the ideal time to plan year-end holiday campaigns. In today’s crowded digital marketplace, festive content alone will not drive sales. It must be...
shoppable media
Influencers aren’t just shaping trends, they’re reshaping eCommerce. For multichannel brands, turning creator content into shoppable media offers powerful opportunities to drive digital growth and...
digital eCommerce strategy
Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...
